Senior Copywriter Job in Melbourne Recruiting by Treasury Wine Estates

A bit about Splash

Since August 2022, Treasury Wine Estate’s In-House Agency, ‘Splash’ has been going from strength-to-strength, creating world-class work with a culture to match.

20 staff strong with a talented team of art directors, copywriters, designers, motion, media traders, producers and more, we’ve been busy creating national and global campaigns on a range of brands and collaborating with some of the country’s leading production companies.

Splash is redefying what it means to be an in-house agency – gaining recognition at the Effies, Spikes, One Show, Campaign Brief THE WORK, LBB Online, Australia’s In-House Agency Council Awards (IHAC) and the Clios.

Get a taste here: https://www.youtube.com/watch?v=KMcUg3bWk1A



About Treasury Wine Estates: (TWE) is one of the world’s largest wine companies. At TWE, we are led every day by our purpose: Boldly Cultivating. We cultivate value through our brands, wine, people, and environment for enriched and joyful communities.

At TWE, we push our teams to be their very best, making bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s most desirable luxury wine company, known for the experiences we create for our consumers, customers, partners, suppliers, and our people.

Learn more about our purpose and our renowned portfolio of global brands, click here (https://www.tweglobal.com/brands) .



About the role
We are seeking for a Senior Copywriter who is an idea generator with world-class work to their name and with not only a wealth of ideas in their arsenal but great writing skills to match. You will be exposed to all formats - engaging headlines for OOH, well-crafted scripts for TVC and radio, and everything in-between.

Why Splash?

It’s an exciting time for Splash as we expand our global remit. Based in Melbourne, we’re looking for a creative team with experience in creating world-class work, a passion for big ideas, and disruptive thinking.

Key responsibilities

We are seeking a highly skilled creative copywriter to join our small and ambitious team. You will work closely with the Creative Directors to shape Splash’s creative vision, deliver day-to-day projects, and manage national and global campaigns.


+ Demonstrate conceptual thinking, brand storytelling, and campaign development

+ Prior experience and well-rounded skills in conceptual thinking, attention to craft, and the ability to create case studies from insight to results

+ Lead the strategic and creative development of ideas from inception to delivery across various campaigns, including earned media ideas, in-store activations, social media, radio, and new product development

+ Engage in briefs big and small, exciting and less exciting, with a level structure where everyone helps as needed

+ General understanding of the wine world is a plus but not necessary


About you

Your proactive nature will see you build on existing processes and partnerships to help elevate our in-house agency to new levels of excellence.


+ 5+ years of experience in a creative agency or related environment

+ Relevant qualifications in Marketing/Communications/Advertising preferred

+ Your background as a Creative Copywriter, with broad conceptual campaign experience will see you succeed in this position (Note: We’re not looking for SEO, editorial or wine specific writers)

+ Be knowledgeable with the latest campaigns, cultural trends and implementation of AI and abreast with technological developments

+ You will have strong ability to generate ideas with communication skills across varied audiences ranging from refined, serious wine drinkers to young social sippers (able to deliver a range of styles - emotive, serious, fun and funny)

+ You will be a charismatic writer who understands the audience and knows how to make them stop and listen

+ Be a great collaborator, communicator & presenter with this ability to manage time and prioritize

+ Be a natural with crafting ideas into decks, present to stakeholders, and run jobs independently


Ready to make an impact? Apply now!



Why you’ll love it here:


+ Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE.

+ We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.

+ Enjoy the world’s most desirable wines through our generous employee product allowance

+ Plus, you’ll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose!




We offer a range of great benefits such as flexibility, rewards and discounts and health and well-being initiatives. To find out more, click here (https://www.tweglobal.com/careers/benefits) .



It takes all varietals!

At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.



All qualified applicants will be considered for employment regardless of age, race, colour, religion, sexual orientation, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact [email protected] , quoting the job title and reference number. 



How to apply

We do move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.