As a Data and Measurement Lead in the Large Customer Sales Team, you will be at the forefront of driving measurement and attribution solutions as a consultant to advertisers in Australia and New Zealand. You will work with clients to improve their measurement capabilities and integrate their various data sources to build a view on attribution and drive growth through actionable insights.
In this role, you will develop and maintain a deep understanding of the key challenges and opportunities facing our customers when it comes to implementing new measurement protocols, deploying attribution models, integrating data sources as well as actioning the insights.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We’re uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google’s broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
Prepare and deploy a measurement and attribution capability plan, taking responsibility for implementation of measurement products and solutions for your assigned clients.
Work on a project basis with clients to help them solve their data, measurement and attribution challenges through a process of consultation and leadership, to deliver advanced measurement solutions and media activation, leading to measurable business growth.
Act as a leader for measurement strategy and activation plans across focus verticals, advocating best practice for your assigned clients and helping to lift overall measurement literacy and maturity.
Perform attribution modelling and other various types of analysis in order to improve the performance of client media investment.
Bachelor’s degree or equivalent practical experience.
5 years of experience in a consultative sales and client facing role.
1 year of experience with measurement platforms, analytics and attribution modelling.
Experience with offline data integrations including APIs, Data Warehouse, and Google Analytics Measurement Protocol.
Experience with Google Cloud products including BigQuery.
Knowledge of Google Analytics and other analytics tools (e.g. Adobe Analytics, Firebase, Piwik, etc)
Knowledge of the Australian media landscape.
Ability to influence c-suite on measurement and drive technical outcomes.