Digital Fundraising Officer

  • Company:
    Michael Page
  • Location:
  • Salary:
    negotiable / month
  • Job type:
    Full-Time
  • Posted:
    1 day ago
  • Category:
    Marketing

About Our Client

My Client is a high profile, multi-faceted not-for-profit organisation making a real difference in the community. This is an exciting time to join as they are rapidly growing.

Job Description

  • Work to grow fundraising across multiple generations and platforms, supported by industry best practice processes, data analysis, and reporting;
  • Work collaboratively with the Marketing/ Digital team to grow the donor pool and expand donor engagement and nurturing;
  • Develop and implement digital fundraising campaigns to generate both direct donations, and leads to be converted via digital and telemarketing channels;
  • Develop and implement digital fundraising programs including e-newsletters, e-mail acquisition, online content, digital fundraising via website, e-mail, mobile, SMS, social media and developing platforms;
  • Provide regular analysis and reporting on all online campaigns and tests to ensure a data-led focus across the program and digital fundraising growth;
  • Convert digital supporters to donors by developing, testing and optimising onboarding, donor conversion, and donor care journeys, design marketing automation workflows for donor acquisition, conversion and engagement and create digital content for appeals (eDMs), newsletters and donor journeys;
  • The Successful Applicant

  • Relevant degree or qualification in digital fundraising/communications/marketing or related field OR minimum 2 years’ experience in digital fundraising;
  • Demonstrated experience in digital fundraising preferably in another charity, utilising digital channels for lead acquisition/supporter growth;
  • Demonstrated experience in financial management processes including budgeting, forecasting, planning income and controlling expenses;
  • Strong knowledge of current fundraising trends;
  • Knowledge of the fundraising environment, trends, social media/ digital platforms, relevant legislation & industry best practice;
  • Understanding of email marketing, social media and digital tracking and analytics tools highly computer literate with Word, PowerPoint & Excel skills, able to produce management and business reports;
  • Experience in database or CRM;
  • Proven organisational skills, ability to multi-task, prioritise workloads and meet deadlines and budgets;
  • Outstanding interpersonal skills with the ability to build excellent working relationships with donors, supporters and other stakeholders.