Digital Media Strategist

  • Company:
    News Corp Australia
  • Location:
  • Salary:
    negotiable / month
  • Job type:
    Full-Time
  • Posted:
    12 hours ago
  • Category:

Digital Media Strategist Surry Hills NSW, Australia

+ Lead media planning across digital channels for our Mastheads

+ Provide strategic digital media recommendations, including new digital channel opportunities

+ Newly created role within a high performance team environment

As the Digital Media Strategist, you will derive insights to increase audience engagement across News Corp Mastheads. This role will be responsible for planning and delivering all digital media investments, as well as the development of digital media strategies to mitigate audience overlap.

**What’s the role?**

+ Leading the digital media plan to engage and convert off-platform digital audiences through driving to site and retargeting through to conversion

+ Provide strategic digital media recommendations for Always-on and campaign based activity, always applying the lense of how all of the digital paid media investment works together as one.

+ Provide insights into the performance of digital paid media through lead-indicators and how they apply to lag-indicators such as CPA

+ Seek and recommend new digital media channels to accelerate the performance of digital paid media

+ Optimise digital media investment to drive business outcomes

+ Ensure digital media investments are delivered on time and to budget

+ Lead the relationship between consumer and digital media buying across programmatic, SEM and Social while also providing weekly status updates to the team on deliverables and performance

**Who are you?**

+ 6+ years experience working in digital media or similar roles – media agency experience is preferred.

+ Proven understanding of digital marketing principles and experience in omni channel campaign delivery

+ Deep understanding of digital media landscape, at the forefront of digital marketing and changing customer behaviour, well versed in industry best practice.

+ An innovative thinker with a test and learn mind-set, experience in agile optimisation preferred

+ Comfortable using data driven approaches to develop targeting, measure, interpret results and optimize

+ Exceptional interpersonal communication and ability to collaborate and influence stakeholders of all levels

+ Tertiary qualifications in Marketing or similar field

**What’s in it for you?**

+ Collaborative environment

+ Opportunity to innovate, challenge the norm and pioneer the way forward

+ Variety of work where no two days are the same

+ Exposure to global operations and networks

+ Make a difference as part of Australia’s most influential media organisation

**Who are we?**

The nation’s most influential media organisation, and the largest publisher across print and digital, News Corp Australia reaches an unduplicated audience of 16 million Australians every month. As well as our famous news and sport brands, we lead the way in fashion, food, health, real estate and parenting.

**Where do I sign?**

Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers

**Type:** Permanent

**Category:** Marketing

**Reference ID:** AU1234AP000078

**Date Posted:** 30/09/2020