Group Marketing Manager – Reside Communities

  • Company:
  • Location:
  • Salary:
    negotiable / month
  • Job type:
  • Posted:
    2 days ago
  • Category:

The details:

  • Drive project campaign activities
  • Manage a team of 2 specialists
  • CBD location, full time role, competitive salary on offer
  • About Reside

    Founded in 2017, Reside Communities is a Brisbane-based retirement village owner, operator and developer with a boutique portfolio of communities across South-East Queensland. The organisation is operated by a team of highly experienced retirement specialists who have developed a hands-on, grassroots approach to operating their communities, where residents’ wellbeing and quality of life always comes first. In this exciting growth phase, the team is expanding rapidly and is seeking driven, like-minded individuals who want to make a genuine difference through their work.

    About the Role

    Reporting to the Head of Sales and Marketing, you will be responsible for driving brand awareness and lead generation across a portfolio of boutique development projects and communities throughout South East Queensland. Key responsibilities include;

  • Manage and lead an in-house marketing team comprising of a marketing coordinator and a graphic designer;
  • Build and maintain a market leading brand presence and create supporting marketing plans that effectively target both mass market and individual target segments for each development (localised campaigns, media and PR);
  • Develop key brand collateral and content (both digital and offline), sales tools and other resource development such as educational content, case studies etc;
  • Create and execute tailored, data-driven and integrated campaigns that generate a high volume of quality leads through digital channels, above the line media and direct marketing ;
  • Analyse sales journey to understand how inbound marketing activity converts customers, and optimise marketing channel performance and lead nurturing accordingly (automation, personalisation, content strategy, landing pages, call to action etc);
  • Track, measure and report upon the success of all marketing activities including budget, forecasting and campaign performance, providing reports to senior business stakeholders on a regular basis; and
  • Development and implementation of Salesforce CRM (in conjunction with the Reside Management team), optimising data and functionality to support the marketing strategy.
  • About U

    This is a fast paced, project environment that requires an experienced marketer with a background in property development or project development, lead generation, digital, campaign management and creative content development. To be considered for this role, you must have the following;

  • 5 + years’ experience in digital marketing and campaign management gained in a property development or in a relevant project development context;
  • Proven experience in creating and delivering integrated, targeted marketing campaigns to key market segments;
  • Proficient in the application of marketing automation to analyse and optimise marketing performance (using dynamic workflows) to improve lead nurturing and increase conversion;
  • Extensive experience in end to end campaign management, from data analysis, and segmentation through to content creation, channel delivery, tracking and reporting;
  • Experience in conceptualising and creating brand collateral (print and digital), and sales support materials;
  • Previous experience in leading and managing a small team of marketing specialists;
  • A data-driven marketer, strong communicator and creative thinker, with the ability to work effectively in a fast paced, project sales environment; and
  • Familiarity with WordPress, Salesforce and the Adobe Creative Suite would be highly regarded.
  • For more information please call Cassandra Barker at u&u on 07 3232 9119 , quoting reference number 19875 . Alternatively, to submit an application, please click below.

    Please include a brief cover letter and submit your resume in Word format only.