Head of Digital

  • Company:
    Jivaro
  • Location:
  • Salary:
    negotiable / month
  • Job type:
    Full-Time
  • Posted:
    2 days ago
  • Category:
    Marketing

  • Excellent opportunities to drive the overall Digital & eCommerce Strategy
  • Lead a high performing, collaborative team
  • Work for a leading Australian retailer – smashing goals across the business

Responsible for setting the digital strategy, overseeing website management, EDM’s, CRM, database acquisition, segmentation and retention, SEO/SEM, digital marketing and promotions.

Responsibilities

  • Develop, implement and manage the ecommerce strategy with a view to growing online sales across the business. 
  • Increase digital revenue by proactively driving traffic to the website and other channels to maximise sales, whilst maintaining brand integrity
  • Drive online financial performance through regularly analysing sales performance & product trends and driving actions accordingly
  • Ongoing management and development of the CRM system to create an agile, up-to-date database and utilise information to create meaningful and personalised messaging
  • Initiate and implement digital channel strategies based on agreed brand objectives aligned with the brand marketing calendar
  • Manage weekly reporting for online store against sales and profit
  • Develop and grow the digital database increasing engagement and size
  • Develop new and improved ways to communicate and connect with customers through various digital channels·

Skills & Experience

  • Proven experience in growing online retail sales and achieving targets
  • In depth understanding of CRM
  • Experience within retail preferred
  • Excellent communication skills both written and verbal
  • Experience in growing successful brand/s through the development and implementation of creative and effective digital strategies and initiatives

Like to know more? To submit your application, in strict confidence, please apply online using the appropriate link below or email your resume to: [email protected]

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