Head of Media

  • Company:
    News Corp Australia
  • Location:
  • Salary:
    negotiable / month
  • Job type:
  • Posted:
    10 hours ago
  • Category:

Head of Media Surry Hills NSW, Australia

+ Lead the strategic digital media roadmap

+ The nation’s most influential media organisation

+ Newly created role within a high-performance team environment

As the leader of a new Performance Marketing team, you will be responsible for planning and delivering all digital media investments, as well as the development of digital media strategies for the Consumer Marketing Activity.

**What’s the role?**

+ Oversee the digital media team to engage and convert off-platform digital audiences through SEM, Social, Programmatic and other related Digital Channels activities driving to the site and retargeting through to conversion

+ Provide direction and guidance to the digital performance team in executing cross-channel programs that serve the business objectives

+ Develop the Marketing Technology Roadmap

+ Oversee the team that executes strategic digital media recommendations for Always-on and campaign-based activity, always applying the lense of how all of the digital paid media investment works together as one.

+ Seek and recommend new digital media opportunities to accelerate the performance of overall digital paid media

+ Cross Collaboration across various departments within Newscorp to achieve set outcomes.

+ Oversee the Optimisation of all digital media investment to drive business outcomes

+ Ensure all digital media investments are delivered on time and to budget

+ Contribute to the relationship between consumer and digital media buying across programmatic, SEM and Social while also providing weekly status updates to the team on deliverables and performance

**Who are you?**

+ Around 8- 10 years of experience in various subject areas of performance marketing – SEM, programmatic, video, social marketing and marketing technology.

+ Leadership capability to build and lead a team of digital professionals for cross-platform and multi-channel marketing.

+ Advanced Knowledge of Marketing Technology and Integrations within internal system

+ Have experience with reporting & data visualization tools (preferred)

+ Experience across ad-server platforms and technologies

+ Proven understanding of digital marketing principles and experience in omnichannel campaign delivery

+ Deep understanding of the digital media landscape, at the forefront of digital marketing and changing customer behaviour, well versed in industry best practice.

+ An innovative thinker with a test and learn mindset, experience in agile optimisation preferred

+ Comfortable using data-driven approaches to develop targeting, measure, interpret results and optimize

+ Strong communication skills and attention to detail with the ability to influence senior stakeholders within the business

+ Ability to confidently present the programme to senior stakeholders

+ Deep understanding of media and creative agencies inner workings

+ Ability to deliver multiple solutions within a complex and busy environment.

**What’s in it for you?**

+ Collaborative environment

+ Opportunity to innovate, challenge the norm and pioneer the way forward

+ Variety of work where no two days are the same

+ Exposure to global operations and networks

+ Make a difference as part of Australia’s most influential media organisation

**Who are we?**

The nation’s most influential media organisation, News Corp Australia reaches an unduplicated audience of 16 million Australians every month. As well as our famous news, sport and lifestyle brands such as The Australian, FOX SPORTS and delicious., we lead the way with number-one websites news.com.au, realestate.com.au and kidspot.com.au. We have the largest online news audience in the country, with a bigger digital footprint than Facebook.

**What’s next?**

Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers

**Type:** Permanent

**Category:** Digital

**Reference ID:** AU1234AP000088

**Date Posted:** 21/10/2020