Adtech Specialist

Key Responsibilities Experience in analysing client business needs across Ad-Sales/AdTech ecosystems spanning Linear (Broadcast) and Digital (OTT/Publishing) platforms Define requirements for ad inventory management, monetization workflows, yield optimization, and sales lifecycle (from planning to billing) Worked with Ad Sales, Ad Operations, Traffic, Programming and Engineering teams across broadcasters and publishers Understanding/ experience in implementation of AdTech platforms (such as Ad Servers, SSPs, DSPs, OMS/Traffic systems and audience/data platforms) Enable campaign setup, trafficking, reconciliation and delivery validation across linear and digital ad inventory Track and optimize Ad-Sales KPIs (such as fill rate, CPM, yield, pacing, inventory utilization and revenue performance) Understanding of Ad-Sales lifecycle: Rate cards, deal management, trafficking, reconciliation, invoicing Knowledge of AdTech ecosystem: Ad Servers (GAM, FreeWheel), SSPs, DSPs, Programmatic workflo...