Advocacy Manager

Puig • Mexico City, Mexico City • Posted July 21, 2026

Position Overview

The Opportunity

Your mission will be to play a pivotal role in executing and managing advocacy programs at the local level in key social platforms: TikTok & Instagram. Driving meaningful and authentic connections with advocates.

What you'll get to do


Advocacy Program Localization & Execution

  • Adapt and execute global advocacy strategies to fit local market dynamics, ensuring relevance to cultural nuances, consumer preferences, and regional trends.

  • Develop and lead localized advocacy activations, amplifying brand visibility and driving consumer loyalty.

  • Partner with cross-functional teams (PR, Social Media, Events, E-Commerce, Marketing …) to align local advocacy efforts, ensuring a consistent brand message across all platforms.

  • Share insights and results from local programs with global teams to inform and optimize broader advocacy strategies.
  • Creative Briefing & Tool...