Area Sales Manager

Aditya Birla Group • varanasi, uttar pradesh • Posted June 26, 2026

Position Overview

3) Job Context & Major Challenges 

(What are the specific aspects of the job that provide a challenge to the jobholder in the context of the Unit/Zone?

  • To originate and increase market share in assigned coverage area against stiff competition, overcoming competitive pressures borne out of better established networks, price undercutting, etc. 
  • To establish a strong local network and leverage the same to generate business leads, and also identify opportunities for cross sell with existing customers 
  • To proactively build new and nurture existing DSA relationships keeping in mind immediate and longer term business interests, and considering the phased manner of team size expansion 
  • To constantly upgrade financial & operational know how of self and team members on efficient loan processing, effective negotiation and relationship building for maintaining credibility with DSA network and profitable target achievement 
  • To keep abre...