Assistant Brand Manager

Coty • Kuala Lumpur, Federal Territory of Kuala Lumpur • Posted June 19, 2026

Position Overview

THE ROLE

OPTIMIZE, ENABLE, INNOVATE!

As our Assistant Brand Manager, this role is accountable to unleash the full potential of the brand portfolio and to drive long-term sustainable category growth agenda towards COTY’s strategic objectives. You will build groundbreaking campaigns and bring it to life.

You will be reporting to Brand Manager, and you will manage:

Brand Management

  • Owning end-to-end process from planning assistance to execution of New product launch and campaign management within A&CP budget and local priorities

  • Partner Media and PR Agencies to develop cohesive Media and PR Strategy to build brand desirability, and support launches and brand development

  • Track and monitoring key metrics (reach, impressions, brand recall, etc.) and evaluate the ROI.

  • Lead the collaboration with retailers to ensure consistent and effective execution of brand strategies and mechanics across all sales chan...