Assistant Manager, Brand Communication

Job Purpose

The Assistant Marketing Manager is responsible for supporting the development and execution of marketing strategies, brand campaigns, and promotional activities to strengthen brand awareness, drive customer engagement, and achieve sales objectives across all bakery brands and channels.

The role will work closely with Operations, Product Development, E-commerce, Digital, and external agencies to ensure effective campaign execution and consistent brand positioning.

Key Responsibilities

Brand & Marketing Strategy

• Support the development and implementation of annual marketing plans aligned with business objectives.
• Execute integrated marketing campaigns to drive sales, customer acquisition, and brand awareness.
• Ensure brand consistency across all communication channels and touchpoints.
• Monitor market trends, customer insights, and competitor activities to ...