Assistant Manager/ Manager, Performance Marketing Specialist, Digital Marketing

Overview

Looking for a career that allows you to take ownership of your work?

This role includes planning, executing, and improving data‑driven digital marketing campaigns to boost customer acquisition, lead generation, and sales conversion. It leverages AI, marketing technology, and analytics to enhance campaign performance, streamline customer journeys, and deliver clear business results.

Responsibilities

• Lead performance marketing across SEM, Paid Social, Display, Email, and Affiliate channels.
• Manage digital marketing budgets to optimize ROI, ROAS, CAC and conversion.
• Plan, execute and optimize integrated digital marketing campaigns.
• Analyze campaign performance and provide actionable insights through dashboards and reporting.
• Drive conversion rate optimization (CRO), A/B testing and customer journey improvements.
• Leverage AI and marketing automation to improve campaign efficiency and ...