Asst Manager E Commerce - Performance Marketing

Role Overview We are seeking a results-driven Amazon Performance Marketing professional to lead marketplace growth through strategic advertising, campaign optimization, and data-driven decision-making. The role will be responsible for driving traffic, conversions, revenue growth, and profitability across Amazon while collaborating with cross-functional teams to maximize brand visibility and market share. Key Responsibilities Own end-to-end Amazon advertising strategy and execution across Sponsored Products, Sponsored Brands, Sponsored Display, Video Ads, Amazon DSP, and AMC. Manage and optimize advertising budgets to achieve revenue, ROAS, TACOS, and profitability targets. Develop keyword, audience, and competitor targeting strategies to drive category share and brand visibility. Analyze campaign performance and implement optimization levers to improve conversion rates, CTR, CPC, and customer acquisition efficiency. Leverage Amazon Marketing Cloud (AMC) insights to build audience cohor...