Bing Ads Specialist

Overview

The Bing Ads Specialist will be responsible for planning, executing, and optimizing paid search campaigns across Microsoft Advertising (Bing Ads), with a clear focus on driving high-quality traffic, improving conversion performance, and maximizing return on ad spend. This is a hands-on, results-driven role where data and precision are everything — the ideal candidate knows how to turn search intent into measurable business outcomes through structured, performance-driven strategies.

Responsibilities

• Manage and optimize Microsoft Advertising accounts end-to-end.


• Set up, launch, and maintain search campaigns across Bing and partner networks.


• Conduct keyword research, build campaign structures, and implement targeting strategies.


• Manage bids, budgets, and audience targeting to hit CPA and ROAS goals.


• Monitor search term reports to identify negative keywords and e...