BMO Insurance Content Strategy Leader
Bank of Montreal • toronto, on • Posted July 16, 2026
Position Overview
Become a key driver of digital content excellence at BMO Insurance. In this leadership role, you'll shape the content strategy and improve the overall website experience to meet business goals.
As the Content Strategy Leader, you will take ownership of BMO Insurance's digital ecosystem, managing everything from content development to performance metrics. This role requires robust SEO expertise, collaboration with marketing teams, and the ability to drive measurable outcomes in engagement and conversion. You will transform business priorities into engaging digital narratives.
Key Responsibilities:
• Enhance digital experience across all client journeys
• Act as primary owner of the CMS platform
• Lead proactive content planning and standardization
• Collaborate cross-functionally to ensure efficient content delivery
• Use data analytics to refine strategies and boost performance
Requirements:
• 5-6 years of digital experience leadership
• Degree in marketin...
As the Content Strategy Leader, you will take ownership of BMO Insurance's digital ecosystem, managing everything from content development to performance metrics. This role requires robust SEO expertise, collaboration with marketing teams, and the ability to drive measurable outcomes in engagement and conversion. You will transform business priorities into engaging digital narratives.
Key Responsibilities:
• Enhance digital experience across all client journeys
• Act as primary owner of the CMS platform
• Lead proactive content planning and standardization
• Collaborate cross-functionally to ensure efficient content delivery
• Use data analytics to refine strategies and boost performance
Requirements:
• 5-6 years of digital experience leadership
• Degree in marketin...