Business Analyst (Guadalajara)

Responsibilities

• Manage lead lists and CRM campaigns, ensuring compliance and accuracy of details.
• Oversee the development of targeted invite lists for marketing tactics, coordinating with other teams as needed.
• Collaborate with teams outside of marketing, such as our Business Intelligence / Data Analytics team, to prepare advanced analytics and insights.
• Generate recurring reports and dashboards to provide insights on key performance indicators (KPIs) and marketing ROI.
• Collaborate with marketing teams to answer questions, provide insights and develop actionable recommendations.
• Coach marketing executives on the use and interpretation of the results, with a clear understanding of marketing operations reporting.
• Understand systems and operating model to identify data gaps and improvement areas.

Incident Management

• Act as the primary liaison for all Marketing-related inquiries and issue...