Business Intelligence Analyst

Role Summary

Your job is simple — turn marketing data into clarity.

What’s working, what’s not, where we’re wasting money, and what to do next.

We don’t want reports. We want decisions backed by data.

What You Will Own

1. Data Tracking & Reporting

• Track every lead across channels — Meta, Google, LinkedIn, Organic, Referral
• Build daily, weekly, monthly visibility
• No gaps, no guesswork — numbers should match reality

2. Dashboards (Real-Time)

• Build clean, simple dashboards (Excel / Google Sheets / Power BI)
• Show what actually matters:
• Leads by city
• CPL by channel
• Conversion rates
• Funnel drop-offs
• Anyone should be able to look at it and understand performance in 2 minutes

3. Lead Quality (This is critical)

• Not all leads are equal — you need to prove that with data
• Identify:
• Whi...