Commercial Business Analyst

H&M • Kuala Lumpur, Federal Territory of Kuala Lumpur • Posted June 30, 2026

Position Overview

Job Description

WHAT YOU'LL DO

As a Commercial Business Analyst, you work in commercial analytics, using data and insights to support sales, marketing and e-commerce performance. This role covers our SEA Sales Market in Malaysia, Singapore, Philippines and Vietnam.

You will:

  • Plan, quantify and drive execution of tactical activations in Sales Market, in collaboration with Continent Supply Planning (SP), within the budget and frame set by Global
  • Analyze sales, customer, and web performance data to generate insights that support commercial decisions
  • Monitor and follow up on business performance, identifying opportunities and driving actions together with Commercial teams
  • Conduct 360 analysis across customer, product, and channel performance (.com & app) to strengthen commercial strategies
  • Evaluate and provide insights on campaign effectiveness, conversion performance, and customer behaviour to improve ...