Content Specialist

GMEELAN • kuala lumpur, kuala lumpur • Posted June 19, 2026

Position Overview

Job Description

  • Plan and execute engaging short‑form video content for TikTok and other social media platforms, with a strong focus on storytelling, audience engagement, and conversion‑driven content.
  • Develop creative content ideas, scripting, and video concepts that align with current TikTok trends and beauty industry marketing strategies.
  • Coordinate closely with videographers, editors, talents, and internal teams to ensure smooth content production and execution.
  • Analyze TikTok content trends, platform algorithms, and consumer behavior to optimize video performance and drive sales conversion.
  • Maintain content quality and consistency by ensuring strong visual direction, pacing, messaging, and brand alignment across all social media content.

Qualifications

  • Diploma or above in Marketing, Mass Communication, Multimedia, Creative Media, or related fields.
  • Hands‑on experience in social m...