CRM & Automation Manager

IE Business School • Madrid, Community of Madrid • Posted July 09, 2026

Position Overview

 
  Overview 
 The Digital Marketing Department at IE University is looking for a CRM & Automation Manager, with previous experience (5 years or more) managing CRMs and automated customer journeys. The selected candidate must be familiar with the use and direct management of CRMs and all associated marketing activity. 
 
   Responsibilities  
  Key Responsibilities: 
  CRM Strategy Development : Devise and implement a comprehensive CRM strategy to increase customer activation, engagement, retention; prevent churn and drive enrollments.
 Defining and implementing touchpoints throughout the  customer journey , via  automated   email  or other channels (SMS, WhatsApp, Call), to engage users in the digital environment and boost conversion rates at various stages of the funnel. 
 Lead the research, selection and implementation of  marketing automation toolset  for captu...
        