CRM Engagement Lead

Overview

This role will drive customer retention, engagement, and lifetime value by unifying CRM activities under a clear strategy, leading a high-performing team, and delivering data-driven, targeted customer campaigns. The CRM Engagement Lead will manage and develop the customer engagement team, oversee CRM strategy, customer segmentation, campaign execution, and ensure compliance with data protection regulations. The role involves collaboration with cross-functional teams to maximize engagement and ROI, tracking KPIs, analyzing results, and optimizing performance.

Responsibilities

• Drive customer retention, engagement, and lifetime value by unifying CRM activities under a clear strategy.
• Lead and develop the customer engagement team.
• Oversee CRM strategy, customer segmentation, and campaign execution.
• Ensure compliance with data protection regulations.
• Collaborate with cross-functional teams to maximize engagemen...