Customer Insights Analyst

Customer Insights Analyst

The Customer Insights Analyst plays a critical role in transforming customer, transactional, digital, and loyalty data into actionable insights that drive customer‑centric decision‑making across RCL brands. This role blends analytical rigour with strategic business acumen, to identify opportunities that improve customer acquisition, engagement, retention, and lifetime value. The analyst will partner closely with Marketing, Merchandising, Digital, Customer Engagement and Data & Analytics teams to deliver insights that shape strategy and drive growth.

Customer Insights & Analytics

• Analyze customer behaviour across brands, channels, and lifecycle stages to uncover trends, segment performance, and opportunities for growth.
• Develop and maintain customer segmentations to support targeted communications, personalization, and brand‑level strategies.
• Conduct deep‑dive analyses into cust...