Digital Instrumentation Analyst

Role Summary: Support the setup, testing, and validation of digital tracking and market data sources that power marketing and business performance reporting. The Digital Instrumentation Analyst ensures data from pixels, tags, and external feeds is collected accurately and consistently across web and app environments.

Key Responsibilities:

Tracking & Tag Management

• Assist in implementing and testing tags using Google Tag Manager (GTM) or similar tools.


• Validate custom events, UTMs, and conversion pixels for advertising and analytics platforms (Google Ads, Meta, TikTok, etc.).


• Troubleshoot basic issues using browser developer tools and tag debugging extensions.


• Support efforts to maintain consistent tracking across domains and campaigns.

Data Quality & Validation

• Run quality assurance (QA) checks to confirm data accuracy across web and app environments.
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