Digital Marketing Jr. Strategist

About the Role: As a Digital Marketing Strategist, you will take charge of leading and developing brand and performance marketing plans for multiple brands, each catering to distinct customer demographics and product ranges. Your primary responsibilities will involve collaborating with the business and marketing teams to conceive, execute, and assess diverse marketing campaigns spanning various digital platforms.

Key Responsibilities

(Planning & Execution)

• Develop digital media plans based on the unique target markets and business objectives of managed brands
• Manage and track digital working media budgets to deliver on business objectives
• Identify media KPIs across the digital consumer journey and drive opportunities to optimize campaigns and digital media channels to meet those KPIs
• Work and negotiate with third party digital partners to keep up to date on innovations and test and learn opportunities