Director, Transactions Driver
Coca Cola • Johannesburg, Gauteng • Posted July 22, 2026
Position Overview
Description
Summary:Director, Transactions Driver(SAF)
Role Purpose
The Director, TransactionsDriveris accountable for driving incremental consumer transactions across priority channels by accelerating frequency, penetration, and conversion. The role focuses on execution-led demand generation, activating the right levers at the right moment across price, pack, availability, visibility, activation, and route-to-market. This role converts growth ambition into daily commercial actions, ensuring brands winat the momentofpurchaseand that demand signals are translated into tangible volume and value results.
Key Outcomes
Increased transaction count (buying occasions, baskets, frequency).
Improved conversion at point of sale.
Faster activation of demand levers across channels.
Stronger linkage between consumer demand signals and commercial execution.