E-com Lead

H&M • Kuala Lumpur, Federal Territory of Kuala Lumpur • Posted July 01, 2026

Position Overview

Job Description

WHAT YOU'LL DO

As a E-com Lead, you drive digital commercial performance by planning and executing product exposure across .com and app—ensuring the offer is relevant, visible, and aligned with commercial priorities.

You will:

  • Plan and execute daily product exposure on .com and app in line with commercial and marketing priorities
  • Manage site merchandising and optimize product ranking, navigation, deals, and visibility to drive sales performance
  • Use data and customer insights to continuously improve exposure tactics, search optimization, and overall site experience
  • Collaborate with Commercial, Experience, and Customer Activation teams to align campaigns, product strategies, and site plans
  • Contribute to improving the end-to-end digital shopping journey across customer groups
  • Monitor performance and make agile adjustments to secure strong commercial outcomes