E-com Lead
H&M • Kuala Lumpur, Federal Territory of Kuala Lumpur • Posted July 01, 2026
Position Overview
Job Description
WHAT YOU'LL DO
As a E-com Lead, you drive digital commercial performance by planning and executing product exposure across .com and app—ensuring the offer is relevant, visible, and aligned with commercial priorities.
You will:
- Plan and execute daily product exposure on .com and app in line with commercial and marketing priorities
- Manage site merchandising and optimize product ranking, navigation, deals, and visibility to drive sales performance
- Use data and customer insights to continuously improve exposure tactics, search optimization, and overall site experience
- Collaborate with Commercial, Experience, and Customer Activation teams to align campaigns, product strategies, and site plans
- Contribute to improving the end-to-end digital shopping journey across customer groups
- Monitor performance and make agile adjustments to secure strong commercial outcomes