eCommerce Software Product Marketing Manager

Lenovo • Dalian, Liaoning • Posted June 12, 2026

Position Overview

Description and Requirements

The eCommerce Software Product Marketing Manager will be responsible for optimizing the online product assortment, managing pricing, creating and implementing promotional campaigns, and driving software sales growth. The ideal candidate will have a strong understanding of ecommerce best practices, consumer behavior, and data-driven decision-making.

Job Responsibilities:

  • Pricing Strategy:
  • Develop and implement pricing strategies for software products to maximize profitability and market share.
  • Monitor competitor pricing and market trends to adjust pricing strategies accordingly.
  • Conduct regular pricing analysis and provide recommendations for adjustments.
  • Promotions and Offers:
  • Plan, create, and execute promotional campaigns to drive sales and increase customer engagement.
  • Analyze the effectiveness of promotions and adjust strategies to optimize p...