Executive Director - Gaming Marketing CRM

Wynn Al Marjan Island is currently seeking an Executive Director - Gaming Marketing CRM to join the resort’s Gaming Marketing CRM team.

Enterprise CRM & Contact Strategy Leadership

• Design and execute Wynn Resorts’ enterprise CRM strategy across Gaming, Hotel, Sales, and ancillary revenue channels.
• Define and govern all CRM contact strategies, ensuring personalization, efficiency, and alignment with brand standards.
• Act as executive decision-maker for CRM architecture, segmentation logic, and contact governance.
• Partner with property leadership to evolve customer communication strategies that enhance engagement and profitability.
• Balance near‑term execution (MVP initiatives) with long‑term enterprise roadmap development.

CRM & Marketing Technology Roadmap Ownership

• Develop and oversee the long‑term CRM and marketing technology roadmap.
• Lead product development and deployment o...