Founding Marketing Specialist at Starboard
Starboard • toronto, on • Posted July 17, 2026
Position Overview
Drive the marketing initiatives as a founding specialist at Starboard, the AI-native platform for freight. This full-time role is based in Toronto or NYC and combines strategic and tactical responsibilities.
At Starboard, you will be at the forefront of transforming how freight forwarders operate. Your role will involve creating and executing a comprehensive marketing strategy, building the brand from the ground up, and establishing a self-serve demand generation process. Collaborate closely with key stakeholders to make your mark in a burgeoning industry.
Key Responsibilities:
• Define Starboard’s brand and online identity across channels
• Coordinate marketing efforts for industry events
• Develop foundational SEO and content strategies
• Oversee lead generation for Starboard Light
• Monitor and report on the marketing funnel's performance
Requirements:
• 4+ years in growth marketing, preferably in B2B SaaS
At Starboard, you will be at the forefront of transforming how freight forwarders operate. Your role will involve creating and executing a comprehensive marketing strategy, building the brand from the ground up, and establishing a self-serve demand generation process. Collaborate closely with key stakeholders to make your mark in a burgeoning industry.
Key Responsibilities:
• Define Starboard’s brand and online identity across channels
• Coordinate marketing efforts for industry events
• Develop foundational SEO and content strategies
• Oversee lead generation for Starboard Light
• Monitor and report on the marketing funnel's performance
Requirements:
• 4+ years in growth marketing, preferably in B2B SaaS