General Sales Manager

About the Job

Vista Radio has an immediate opening for a full-time General Sales Manager , based in Lethbridge, AB .

What you’ll do

• Develop and execute sales strategies that achieve revenue targets and drive market growth
• Lead, coach, mentor, and develop the local sales team through hiring, training, performance management, and ongoing support
• Build and maintain strong relationships with key clients, agencies, and community partners
• Identify new business opportunities and develop strategies to grow market share
• Monitor market trends, competitor activity, and customer needs to identify opportunities for growth
• Develop a strong understanding of the radio and digital advertising landscape, including emerging technologies and industry trends
• Work collaboratively with Programming, Promotions, Production, and other departments to deliver successful client campaigns
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