General Trade Retailer Marketing Manager

GT Retailer Marketing Manager

Location: BGC, Taguig

Work Set-Up: Full Onsite

Schedule: Monday–Friday | Day Shift

Job Description

The General Trade Retailer Marketing Manager drives retailer marketing initiatives within the General Trade to accelerate sales, strengthen channel performance, and support category growth priorities. This role designs and executes retailer-focused strategies, toolkits, and national initiatives that improve availability, visibility, and conversion across priority territories and emerging channels.

Key Responsibilities

Channel Development & Execution

• Diagnose channel and area performance using data, market insights, and field inputs
• Develop and execute tailored strategies and turnaround plans for critical territories
• Create retailer marketing tactics including volume targets, budget planning, and CTS build...