Head of Customer Relationship Management
Shoppers Stop • Mumbai, Maharashtra • Posted July 04, 2026
Position Overview
Role: AVP- Customer Relationship Management and Analytics
Experience:15-18 Years
To provide a clear, strategic vision and a plan for bringing actionable & innovative solutions to the brand. This position will be responsible for end-to-end management of the
First Citizen Program
at Shoppers Stop Ltd., ensuring profitability and delivery of program objectives.
Shape ambitious marketing objectives by driving continual revenue growth from the customer database through data-driven marketing and loyalty initiatives.
Develop and oversee the implementation of CRM strategy and customer lifecycle programs to maximize engagement, satisfaction, tenure, traffic, and revenue.
Lead strategy, development, and execution of loyalty marketing and CRM initiatives to optimize acquisition, retention, win-back, personalization, and promotional strategies.
Oversee loyalty campaigns including offer management, member segmentation, behaviour-based and triggered me...
Experience:15-18 Years
To provide a clear, strategic vision and a plan for bringing actionable & innovative solutions to the brand. This position will be responsible for end-to-end management of the
First Citizen Program
at Shoppers Stop Ltd., ensuring profitability and delivery of program objectives.
Shape ambitious marketing objectives by driving continual revenue growth from the customer database through data-driven marketing and loyalty initiatives.
Develop and oversee the implementation of CRM strategy and customer lifecycle programs to maximize engagement, satisfaction, tenure, traffic, and revenue.
Lead strategy, development, and execution of loyalty marketing and CRM initiatives to optimize acquisition, retention, win-back, personalization, and promotional strategies.
Oversee loyalty campaigns including offer management, member segmentation, behaviour-based and triggered me...