Hematology Brand Manager

Overview

As a Brand Manager, you will be responsible for developing and implementing brand strategies and tactics to successfully launch a key product in the Mexican market. You will work closely with cross‑functional teams, Key Opinion Leaders (KOLs), and regional teams (LATAM & Global) to ensure the effective execution of business and marketing plans.

Key Responsibilities

• Develop and execute brand strategies aligned with business objectives.
• Lead and implement a multi‑channel strategy to maximize product impact.
• Build strong relationships with Key Opinion Leaders (KOLs) and industry stakeholders.
• Coordinate with cross‑functional teams (Sales, Commercial, Medical, etc.) to ensure alignment of tactics and strategies.
• Manage allocated budgets for marketing campaigns and commercial activities.
• Monitor product performance using key metrics and make strategic adjustments as needed.
• Ensure compliance w...