Influencer Marketing Manager

Influencer Marketing Manager

Department: Brand communications

Employment Type: Full Time

Location: Malaysia

Description

The Regional Influencer Marketing Manager (SEA) is responsible for executing and strategising end-to-end influencer marketing across Southeast Asia, with a strong focus on performance, cultural relevance, and scalability. This role manages 360° influencer campaigns, regional frameworks, special projects, and country collaboration — ensuring influencer activities directly support brand love, app usage, and business objectives.

Key Responsibilities

Own and manage influencer campaigns end-to-end, including maintaining and owning effective timeline delivery, covering:

• Campaign ideation & structure
• Timeline planning, rollout, and delivery ownership
• Campaign flowchart & funnel logic
• Geo & market split (MY / ID / PH / others)
• Influ...