Intact Brand Strategy Leadership Role Toronto

Join Intact as a Brand Strategy Leader, where your strategic creativity will enhance the belairdirect brand. This hybrid position focuses on delivering business results through effective brand management. As a high-impact brand manager, you will drive the belairdirect strategy and annual growth plan. Your role includes leading campaigns and analyzing data to refine strategies. Success in this role hinges on your ability to manage complex initiatives and build robust teams.

Key Responsibilities

• Shape brand messaging and long-term differentiation
• Execute integrated marketing strategies for awareness and conversion
• Lead mass marketing efforts across traditional and digital channels
• Own reporting on brand performance and campaign efficacy
• Manage end-to-end budget allocation and optimization

Requirements

• Bachelor's degree in Marketing, Communications, or Business
• 10+ years in marketing with l...