Junior Category Manager

Duties and responsibilities:

• Develop and execute comprehensive marketing strategies to achieve profitability and growth
• Lead new product development innovations, continuous improvement and marketing of product ranges.
• Own the entire product range lifecycle, collaborating across operations, production, sales, and dispatch teams

Category Management:

• Implement the annual brand plan set out for the category
• Analyse market data and consumer insights to drive strategic recommendations

Strategic Planning:

• Create long-term development strategies for product categories
• Set annual category objectives and sales targets
• Conduct range reviews and develop product exit strategies

Product Development:

• Manage New Product Development (NPD) process

Sales and Marketing Support:

• Develop marketing promotions and communication materials