Lead App Marketing for Amazon Worldwide
Amazon • vancouver, bc • Posted June 22, 2026
Position Overview
Drive Amazon’s app marketing strategies as the Lead for Worldwide International Shopping, focusing on installs and engagement. Achieve results across 200+ global territories.
In this essential role, you will oversee marketing initiatives for Amazon Bazaar, Amazon Exports, and Amazon Prime International. Your expertise in paid media campaigns and cross-channel strategies will be crucial for improving app performance. You will collaborate with various teams and use data-driven insights to enhance marketing effectiveness and customer engagement.
Key Responsibilities: • Lead paid app marketing initiatives for growth • Develop customer segmentation and competitive differentiation • Define channel strategies for go-to-market initiatives • Maintain detailed marketing playbooks and plans • Report results to senior leadership weekly
Requirements: • Minimum 4 years of marketing experience • Data-driven approach with Excel or Tableau • Experience in managing cross-funct...
In this essential role, you will oversee marketing initiatives for Amazon Bazaar, Amazon Exports, and Amazon Prime International. Your expertise in paid media campaigns and cross-channel strategies will be crucial for improving app performance. You will collaborate with various teams and use data-driven insights to enhance marketing effectiveness and customer engagement.
Key Responsibilities: • Lead paid app marketing initiatives for growth • Develop customer segmentation and competitive differentiation • Define channel strategies for go-to-market initiatives • Maintain detailed marketing playbooks and plans • Report results to senior leadership weekly
Requirements: • Minimum 4 years of marketing experience • Data-driven approach with Excel or Tableau • Experience in managing cross-funct...