Lead Marketing, New Product Development at Bridge Talent Management

Confidential • Kenya, Kenya • Posted July 18, 2026

Position Overview

Job Description

About the Role: We are seeking a highly skilled and experienced Lead Marketing, New Product Development professional to join our team. The ideal candidate will have a proven track record in launching FMCG products and managing dynamic marketing campaigns, including digital and Below The Line (BTL) initiatives. This role demands creativity, strategic thinking, and a hands-on approach to new product launches and marketing execution.


Key Responsibilities:

  • Lead the development and execution of new product launches, particularly within the FMCG sector.

  • Oversee and manage comprehensive marketing campaigns, including both Digital and BTL strategies.

  • Collaborate with cross-functional teams to ensure successful market introduction of new products.

  • Lead market research and insights to drive product innovation and marketing strategy.

  • Develop and execute digital marketing strategies acro...