Lead Visual Designer

Overview

Own complex design projects end-to-end – from creative brief through to final, production-ready delivery across email, print, web, social. Produce high-quality marketing assets across all 5 Cansel Group business units - email campaigns, lead gen forms, trade show materials, e-commerce visuals, brochures, publications, internal materials, and vehicle fleet. Apply brand guidelines with precision and consistency, particularly across multi-brand outputs where accuracy matters more than ever. Manage production file organization and handoff standards - clean, organized asset libraries the broader team can utilize. Contribute to priority improvement areas: e-commerce product detail pages (PDPs), social media visual quality, and branch design consistency. Lead and mentor the Visual Designer – clear direction, constructive feedback, and day-to-day guidance without formal management authority. Review and quality-check the Visual Designer’s output before it escalates to th...