Manager, Marketing Communications (Campaigns)

This position will lead and manage the Advertising and Promotions (A&P) team to formulate and implement A&P strategy for the assigned portfolio.

• Lead the end-to-end planning and execution of major integrated campaigns, festive activations, loyalty initiatives and tactical promotions.


• Develop compelling campaign concepts, creative briefs and customer experiences aligned with VivoCity’s brand positioning and commercial objectives.


• Lead, coach and develop a team of marketing executives, providing clear direction, timely feedback and quality control.


• Establish project plans, timelines, risk registers and governance checkpoints, ensuring proactive escalation of issues and adequate contingency planning.


• Manage creative, production, PR, digital, media and event agencies to deliver high-quality outcomes.


• Build and manage strategic partnerships with tenants, IP...