Marketing and Communications Director

The Marketing and Admissions Director is responsible for strategic local market management for Mapúa Malayan Colleges Mindanao (Mapúa MCM), with the primary goal of driving new enrollment while strengthening the institution’s long-term brand equity. The role translates institutional and group-level strategy into market-relevant academic offerings, recruitment priorities, and localized acquisition programs. It ensures effective communication of the Mapúa MCM value proposition, brand pillars, and program portfolio to build strong local relevance, deepen stakeholder engagement, and support sustainable student growth.