Marketing Effectiveness Specialist

Diageo • xico, veracruz • Posted June 17, 2026

Position Overview

Job Description:
About us
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company.
Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love.
Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
Job Profile: Marketing and Media Effectiveness Specialist
Objective of the Role:
The Marketing and Media Effectiveness Specialist is responsible for supporting the planning, trend mapping, and subsequent measurement of all activities aimed at our consumer audiences.
This role plays a crucial part in ensuring that the marketing and media strategies are both data-driven and outcome-focused.
This position is also responsible for accompanying the execution process and ensuring that brand plans across traditional and digital m...