Marketing Intelligence(eDrive)_ EM

Business Strategy

▪ Develop business scenarios for overseas markets.

▪ Analyze market trends, competitors and customer needs.

▪ Identify product gaps and new business opportunities.

▪ Build business cases supporting investment decisions.

Product Strategy & Portfolio Management

▪ Define product strategy and platform roadmap.

▪ Manage product portfolio and lifecycle.

▪ Translate customer needs into product requirements.

▪ Define system requirements together with engineering.

Commercial Management

▪ Develop business cases including profitability, ROI and investment analysis.

▪ Estimate R&D efforts and resource requirements.

▪ Define target cost and competitive market pricing.

▪ Support commercial offer preparation.

Customer Acquisition

▪ Support sales during acquisition activities and customer projects.

▪ Prepare technical-commercial presentations and m...