Marketing Manager - Exhibition

The Marketing Manager – Exhibitions is responsible for planning, developing, and executing integrated marketing strategies to drive attendance, exhibitor acquisition, and brand visibility for exhibitions and trade shows. The role requires a strong understanding of B2B event marketing, audience segmentation, digital campaigns, and stakeholder management to deliver measurable results and maximize event revenue.

Key Responsibilities

Strategic Marketing

• Develop and implement comprehensive marketing plans aligned with event objectives.
• Define target audiences including visitors, exhibitors, and partners.
• Position the exhibition effectively within the market to achieve attendance and revenue targets.
• Conduct market research, competitor analysis, and audience insights to refine strategies.

Campaign Management

• Plan and execute multi-channel marketing campaigns (digital, email, social media, PR...