직무 소개
Role Purpose
To develop and deliver local implementation of Global Marketing Strategy for allocated brands that leads to brand equity, consumer commitment and brand profitability.
주요 업무
Accountabilities
Deliver agreed Brand targets through sound financial planning, project resource management, alignment of systems and processes and effective direction of brand advocacy activity.To manage and evaluate high quality Brand Marketing plans and activities to drive achievement of Brand targets and build Brand equity.To drive execution of Brand Strategy, priorities and objectives, annual marketing plans and activities and provide updates on competitive position of brands to key internal stakeholders.Maintain excellent relationships with key internal and external stakeholders (including Brand Owners and commercial team) in order to optimise delivery of activities and facilitate timel...