Marketing Research (Xpeng)

Job Description:

• Planning and implementing the entire product lifecycle.
• Conduct product competition analysis and market research.
• Develop market and product segmentation strategies.
• Analyze sales potential and opportunities.
• Lead market and product surveys.
• Collaborate with Sales and After-Sales teams to support business goals.
• Ensure media strategies are aligned with principals and local market needs.
• Oversee budget planning and evaluate campaign effectiveness.

Requirement:

• Minimum of 2 years of experience in the automotive industry
• Excellent English communication skills (spoken and written); proficiency in Mandarin is an advantage.
• Ability to work independently as well as collaboratively in a team environment.
• Strong leadership with experience in managing teams and driving cross-functional collaboration.