Meta Ads Specialist (Performance Marketing)

We're hiring a hands-on Meta Ads Specialist to own paid campaigns end to end — planning, launching, optimizing, and reporting. You'll take campaigns from awareness to conversion, working alongside our strategy and creative team, and you'll be measured on results: hitting ROAS and CPA targets while keeping tracking clean and accurate.

What you’ll do

• Build, launch, and manage full-funnel Meta campaigns based on the marketing strategy.
• Set up and troubleshoot the Meta Conversions API (CAPI) and Pixel for accurate server-side tracking, event deduplication, and solid match quality.
• Monitor performance and optimize budgets, bids, and audiences to grow ROAS and lower CPA.
• Run A/B tests across creatives, copy, formats, and landing pages to find what works.
• Build and manage Core, Custom, and Lookalike audiences for targeting and retargeting.
• Track KPIs and share clear, useful reports with the team.
• Keep ev...