National Sales Manager – General Trade (Sanitary Towels Division) at CDL Human Resource

Confidential • Kenya, Kenya • Posted July 23, 2026

Position Overview

Job Description

CDL was founded in early by its current Managing Director Lucy Mmari.Within her 14 year tenure in a well established logistics company, She honed her skill in human resources management and thereafter started CDL.


National Sales Manager – General Trade (Sanitary Towels Division)

Key Responsibilities:

  • Route-to-Market Strategy & Execution

  • Design and implement a robust national GTM (Go-To-Market) strategy.

  • Recruit and onboard wholesalers and distributors to serve as stock-holding intermediaries between the company and the GT outlets.

  • Distributor & Wholesaler Management

  • Sell volumes into newly recruited partners and ensure adequate stock is available.

  • Structure supply chains to enable effective order fulfillment for last-mile customers.

  • Field Force & Last-Mile Activation

  • Recruit, train, and lead a team of market developers...