Performance Marketer

Key Responsibilities • Create and manage Meta (Facebook & Instagram) lead generation campaigns. • Generate quality leads and maintain target CPL (Cost Per Lead). • Build and optimize audience targeting, retargeting, and lookalike audiences. • Monitor campaign performance and implement optimization strategies. • Coordinate with the sales/counselling team to improve lead conversion rates. • Conduct A/B testing of ad creatives, copies, and landing pages. • Track campaign KPIs and prepare performance reports. • Manage advertising budgets efficiently to maximize ROI.